American Family Insurance recently launched a new 30-second ad spot as part of its "inspiring and championing dreams" marketing theme which shows a snippet of a father-son relationship.

In it's new 30-second spot called "Son," the American Family Insurance ad shows a son making the decision to leave his family's farm to help people in other countries. According to American Family Insurance, the new spot is designed to illustrate the company's protection and support which "allows the freedom to go out and pursue your dream - or champion someone else's."

"In addition to examining the unique dynamic of the father-son relationship, the ad also looks at the universal emotional tension that comes with a child venturing far from home to pursue his dream, and a parent's hesitation to let them go," American Family said in its statement. "The eventual support and involvement the father provides to protect and advocate for his son’s dreams is representative of the type of support and protection American Family provides for its customers." 

The ad was created by BBDO New York.