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Today's investors seek more than just market advice from financial advisers

by Soutrik Das | May 19, 2018

A recent survey revealed 25 percent of investors seek to reduce their financial stress.
A recent survey revealed 25 percent of investors seek to reduce their financial stress. | File photo

Most financial advisers regard investment management as their major task. But clients these days are expecting financial support beyond this. 

To help advisers identify these new demands, LPL Financial recently crafted a whitepaper suggesting they identify the trust factor, focus on goals, and develop an individualized plan for every client.

First, the authors write, gaining the trust of the clients beyond a service line must be the primary target for a financial adviser. This can be done by demonstrating qualities to the clients like constantly being in touch, showing dedication in maintaining and managing investments, portraying genuine concerns for clients' well being, and ensuring transparency in charging fees for services.

Second, being goal-oriented toward financial stabilization is another requirement. A continuous return on investment (ROI) plays a crucial role in this feature. In fact, 49 percent of the surveyed consumers have claimed that they look for increasing ROI as an important objective while investing. But, only 10 percent of advisers consider increasing ROI as consumer attracting factor. 

Third, each and every client holds customized personal goals for investing money. A recent survey revealed  25 percent of investors seek to reduce their financial stress and another 26 percent seek an elevated lifestyle. Therefore, an ideal adviser must first understand the client's needs and recommend prospect-oriented plans, accordingly.




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