Global, employee-owned investment management firm Neuberger Berman has named Alan Isenberg as head of global Product Strategy and Marketing.

Coming off a stint at PIMCO as that firm’s Head of Strategy & Business Management for Asia Pacific, Isenberg’s initial placement in Neuberger Berman’s Hong Kong offices is fitting as the region represents nearly $50 billion in assets. The firm manages $295 billion in total.

“Alan continues our success in attracting passionate, focused, experienced professionals with diverse perspectives to join our private firm,” Chief Operating Officer and Head of Client Coverage Andy Komaroff said.

In his new position, Isenberg will lead internal teams that in areas such as product development, product management, marketing, thought leadership, digital strategy, and media relations.

“I’m confident he will enhance our engagement and deepen our connectivity with the clients we are fortunate to serve across all of our channels,” Komaroff said.

With prior roles at CNN as a political producer and as a reporter at Newsweek International, along with an MBA in International Finance and Economics from The Wharton School, Isenberg holds a law degree from Stanford and a bachelor's from the University of Pennsylvania.

Neuberger Berman operates 20 offices around the world and has been named Pensions & Investments’  Best Places to Work in Money Management survey due to its distinctive firm culture, a quality Isenberg resonates with.

“I am honored to be joining Neuberger Berman having admired its culture, differentiated investment solutions, and thoughtful alignment to client needs,” he said.