Cambridge Investments & Research issued the following announcement on Oct. 8.

Cambridge announced that independent financial professionals have given Cambridge an advisor satisfaction rating of 9 out of 10. Cambridge’s annual advisor satisfaction survey is integral to the firm’s commitment to delivering an experience of service excellence to advisors and their investing clients. Over 3,200 financial advisors choose Cambridge for financial solutions and services, and they serve hundreds of thousands of investing clients across the country through their independent businesses.

“We concentrate on serving and supporting financial professionals with an independent mindset and our annual advisor satisfaction rating is an important metric we carefully consider every year in our strategic planning process as we strive to make a difference,” said Amy Webber, Cambridge’s President and CEO. In place for many years, Cambridge’s stated purpose is to make a difference in the lives of advisors, their clients, and associates.

Webber noted, “Our high standards must always move even higher, but earning a 9 of 10 satisfaction rating in 2018, together with being voted Broker-Dealer of the Year¹ and a Top Workplace² represents what we see as an important satisfaction trifecta as measured by advisors and associates. We are in the business of serving those who serve others, and we are grateful for their confidence, trust, appreciation, and perhaps most importantly, our shared sense of purpose and values.”

Webber continued, “Cambridge has achieved this recognition by listening to our advisors’ thoughtfully, focusing on the advisor experience, and defining what matters most to them, including the experience of their investing clients.” Following are highlights of this strategic approach and the intent to continually optimize the Cambridge experience for advisors and their clients.

Digital Operational Transformation

Cambridge is first and foremost always focused on delivering digital solutions to support independent advisors in their efforts to be more efficient and effective in all that they do in serving their clients. Currently, fine-tuning the traditional paperwork process in a more digitized approach with increased efficiencies for everyone involved in the paperwork process – from client to their advisor and Cambridge – is a priority. Short-term objectives include aggressive goals to significantly reduce turnaround times from those of the general industry norms, and at the same time increase quality of the client experience. Cambridge’s total digital experience includes plans regarding upcoming releases of additional direct-to-investor capabilities that will be optional for advisors such as a digital account open experience, advisor and client texting features, and a dedicated investor portal.

Cambridge is a Privately Controlled Financial Solutions Firm

Cambridge is a privately-controlled financial solutions firm focused on serving independent financial services professionals and their investing clients. Cambridge’s national reach includes: Cambridge Investment Research Advisors, Inc. – a corporate Registered Investment Advisor (RIA) federally registered with the Securities and Exchange Commission (SEC); and Cambridge Investment Research, Inc. – an independent broker-dealer, member FINRA/SIPC. In addition, Cambridge offers many other outsourcing opportunities for advisors with one of its entities or options for financial professionals that have their own RIA. Cambridge is among the largest privately-controlled financial solutions firms in the country supporting over 3,200 advisors nationwide who serve more than 900,000 of their clients. Cambridge’s commitment to private ownership allows for more independence and flexibility of choice.

Serving Main Street Communities and Clients: Culture Counts and Values Matter Most

Cambridge is proud that advisors who share its core values of integrity, commitment, flexibility, and kindness choose Cambridge as their financial solutions firm. Cambridge is located in Fairfield, Iowa, where it is the largest employer with about 800 associates in this Midwestern community of about 10,000 residents. Just over 50 percent of Cambridge’s associates live in the immediate area and Cambridge draws most of the other half of its associates from six surrounding counties in southern Iowa. Similarly, the more than 3,200 advisors affiliated with Cambridge live and work in communities all across the country in all 50 states, servicing investing clients who reflect the unique demographics of their communities.

Cambridge and its associates live and work in a small community and the Midwestern roots and main street connection are integral to the personalized connection Cambridge has with main street advisors; and the personal relationship these advisors have with their investing clients – many of whom also live and work in the same communities.

A Leader in Fee-based Business and the Cambridge Advisor Advantage®

As a longtime leader in fee-based business, for over 37 years Cambridge has been committed to providing solutions and services designed to enable these independent financial professionals, as owners of their own businesses, to best serve the needs of their investing clients. These financial solutions are for those that focus on fee business with or without FINRA licensing. Designed to be customizable to support independent financial professionals’ business model, options include managing assets or outsourcing to third party managers and choosing to utilize a clearing firm or outside custodian. Cambridge’s Advisor Advantage® is an inclusive approach to delivering service and support offering a choice for dual registration or no FINRA registration.

Cambridge appreciates the partnership of its associates, advisors, and their clients to truly make a difference in financial industry.

Original source: https://www.cir2.com/public/media-center/press-releases/cambridge-earns-9-out-of-10-advisor-satisfaction-rating/